Welcome, reader.
0% of the playbookTwo or three substantive comments a day, done consistently, outperform ten mediocre ones. Log today's block below.
Likes are not on this list on purpose. See Chapter 6.
Chapter action plans
Each chapter ends with action items and journal prompts. Tick items as you do them, in order, and write your answers here. Your journal is saved on this device.
Your full playbook, every step in order
The portable reference from Chapter 10. Come back to it whenever you need clarity on the next step. The order matters: foundation first, hooks last.
Weekly signals
Chapter 6 asks you to track four metrics that predict business outcomes, every week, and to stop tracking likes and impressions for 30 days. Log one row per week.
Log
| Week of | Profile views | Inbound DMs | Requests w/ note | Moved to DM | Posts | Comments | DMs sent | Views from content | Followers from content | Impressions |
|---|
First four columns are the signals you log yourself. Posts published from the Hook lab are counted automatically and marked. The last three are your own effort, so you can see the two side by side. Leave every low-engagement post up for two weeks before judging it.
When someone reaches out and mentions a post by topic, insight or example, write it down. Over time this shows which content does the real work.
90-day commitment
Pick a cadence you can sustain, protect it, and don't evaluate until day 91. Two to three posts a week is plenty; one is enough if that is what you can keep.
Green: posts logged met your cadence that week. Amber: some posts. Grey: nothing logged. Fill from the Weekly signals tab.
Assess profile views, inbound messages, quality of conversations and new opportunities. Adjust based on what you learned, not on how you felt in week two.
Hook lab
The bonus skill from Chapter 10. A hook is the first one to three lines of a post, the part visible before "see more". Write it last: draft the whole post, find the most surprising single point, then lead with it. Get the first nine chapters right before you spend time here.
Roughly the first 210 characters show before the fold on desktop, fewer on a phone. Does the cut leave a gap the reader has to close?
The most common reason M&A deals fall apart in the final 30 days isn't price.Promises a specific, useful answer to a question the reader already has.
I've had fourteen podcast invitations in the past year. I pitched zero of them.Numbers signal credibility faster than almost anything else.
Most companies think they're protecting themselves with that clause. They're not.Tells the reader they're wrong about something they thought they knew.
There's a documentation error in almost every workplace investigation I've reviewed. It's almost never intentional. It's almost always expensive.Specific problem, implied knowledge gap, urgency.
A real document with key text highlighted; a before-and-after; a screenshot the reader wants to zoom in on.Intentionality, not photography.
Posts published from here are logged automatically to your weekly signals and your 90-day strip. Write the substance first, then lead with the hook.
Settings
Your progress is saved to your account and follows you across devices. Checking sync…
Connecting lets you publish posts from the Hook lab, which logs them automatically. LinkedIn's API does not expose comments or posts you make inside LinkedIn itself, so those stay a one-tap manual log. Weekly analytics sync switches on once LinkedIn approves this app's analytics access.